linguistic features of advertising language

features of advertising language in general. In many Anglophone developing countries, the language of most public service advertising is English, a language that is second rather than primary for audiences. ... see differences, compare and contrast features, com prehend reasons, and, in general make sense of . Advertising language has always tried to change styles and to break the conventions. The language of the advertisement is an important feature of advertising. Instances of linguistic means of rhetoric in ads were critically analysed to appreciate the beauty of the figures of speech in ads. It is hoped that through the detailed survey of three types of advertisements: namely, daily consumer goods ads, technical equipment ads, service ads, similarities and differences in advertising language features can be summarized and possible reasons will be given in the light of the meaning, and function of language. It has to be noted that the description of the linguistic features of advertising language does not represent a comprehensive overview, but rather an operational selection with regard to which of the numerous linguistic features and details can actually be operationalised for serving the marketing-relevant functions of advertising. Companies usually make advertisements in local languages in order to convey the message of advertisement effectively for the people of a particular region or country. Advertising Language is characterised by the following features. In any given advertisement these features may appear or be largely absent, such is the great variety of advertising copy found on promo products such as promotional tote bags and T-shirts. The language should be concise, accurate as well as artistic. advertising “linguistic capitalism”, maintaining that “advertising is, from a linguistic point of view, a dubious manifestation of free enterprise in which the language, the common property ... characteristic features of advertising language bearing witness to its strong degree of colloquialism. – The Language of advertising - the main attention will be paid, firstly, to the explanation of the terms from the linguistic fields of semantics, semiotics and grammar. Chapter 6: Linguistic Features in Advertising provides an account of the utterance types, utterance structures, block language structures, stylistic features that include vocabulary and features of formal and spoken language, figurative language, discourse functions and the analysis of phrases used in research material. However these features may be said to be typical of advertising in general. Page: 5 International Journal of Liberal Arts and Social Science, 8(3), 12-22. Advertising English as a special purpose, has its distinct characteristics in the use of language. Advertising - the Features. Language … An Analysis of English Advertising Language Features Abstract: With the development of social economy, advertising has become increasingly deep into people’s daily life. This paper explores the linguistic features of English advertisements from the aspects of vocabulary, grammar and rhetoric. Today English advertising is abound, the analysis of the language characteristics of English advertising is the foundation of planning a good English advertising copy. The Language of Consumer Advertising: Linguistic and Psychological Perspectives. A Brief Analysis of Linguistic Features of English Advertising Language. 12 A Brief Analysis of Linguistic Features of English Advertising Language Li Xueping School of Foreign Languages, China West Normal University, No.1 Shi Da Road, Nanchong, 637000, Sichuan Province, China

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